A growth partner aligned to your definition of success: more customers, far more value from each one, and a best-in-class experience, all on the platform you already run.
From our conversation, this is the business you are building. Every recommendation in this proposal is aimed here, and nowhere else.
Roughly two times the revenue in about two years, without burning yourself out running it.
A 4,000 to 5,000 sq ft shop with new equipment, so capacity stops being the ceiling.
Grow from seven to fourteen, with systems that keep service consistent as you scale.
The shop people trust and recommend for tires, brakes, and tune-ups; the quality you already deliver, made visible.
These are not four projects. They are one growth engine. The rest of this proposal is how the pieces fit, and how we build it with you.
Picture the whole customer journey as a bowtie. The left side pulls strangers in. The knot is the first service, where trust is won. The right side, the wide and profitable side, keeps them, grows them, and turns them into advocates. Getting new customers matters. Keeping and growing them is where the doubling comes from.
The content web and seasonal ads make Economy Auto the shop they already trust before they call.
One transparent, well-run visit turns a stranger into a regular. This is where your quality earns the relationship.
Reminders, profile-based recommendations, reviews, and referrals turn one visit into ten and one customer into three more.
Your work already earns loyalty. Today, value escapes at every step that is not yet systematized. We connect those steps into one loop where nothing leaks, with your shop at the center.
Not scattered posts. An interconnected system: we produce content, amplify it across channels, and build the trust signals that make you findable and credible, all pointing to one place, a booked visit. Each tier lights up more of the web.
Your front counter is the real differentiator. We make the quality you already deliver visible and consistent at every step, using the customer data Tekmetric already holds. The single highest-impact move: a digital inspection with photos on every car, before the price conversation.
"Hi [Customer First Name], your Lexus GS350 just passed 175,000 km. Here is what Lexus recommends at this interval, and here is what the dealer charges. Here is our price. You just saved $900 as a loyal Economy Auto customer. When can we book you in? And refer a friend, get a free oil change."
One automated message from Tekmetric. The bracketed name is a live merge field; every customer gets their own. Profiling, proactive upsell, dealer price-anchoring, loyalty, booking, and a referral, all at once.
In a category where most drivers fear being sold things they do not need, your name is an asset once we aim it. Economy means smart stewardship: keeping a good car on the road for less than the dealer, and never selling work that is not needed. That promise, which you already live, becomes the brand.
The name carries equity and word of mouth. We reframe what it means rather than throw that away. Any rename waits for the new location, and only if customers tell us it is holding you back.
Digital inspections, photos, transparent estimates, and a written longevity promise turn "trust me" into "see for yourself." Trust drives roughly double the return rate.
The tint and protection brand gets its own identity under the Economy Auto family, so premium cosmetic work reads premium without confusing the core shop.
The leading shops are turning AI into a customer-experience and efficiency advantage across the whole journey. Here is the opportunity landscape, plotted by impact and timing, with where Tekmetric already does the heavy lifting.
This is the difference between an agency and a partner. We are not here to hand you pretty pictures.
You define what success looks like. We build the plan to get you there, across marketing, advertising, content, growth planning, and the analytics and go-to-market to execute it. Your goals are the brief, and the work is measured against them.
Conservative, benchmark-based, and calibrated to your real Tekmetric data at the first monthly review.
The honest part: at this ad budget, paid search could send you more new customers than five bays can serve. So the real constraint is capacity, not demand. We pace acquisition to your bays and load the retention loop now, so every existing customer is worth more while you expand toward the bigger space. Marketing and your growth plan move together.
Assumptions: average repair order $450; 2.5 visits per year for an active customer; 55% gross margin; about 4-year retained tenure. Validated against Cox, J.D. Power, AAA, and PartsTech data; planning estimates, not guarantees, recalibrated to your books at the first review.
Monthly. No long lock-in. Start where it fits and step up as the engine proves itself.
The one checkpoint: a monthly review of your numbers. What we spent, what it returned, what is the plan for next month. That review is how you know dollars in equal a known return.
Activate Tekmetric reminders and declined-work recovery; put digital inspections on every car; fix listings and reviews across the directories; launch the mascot series and daily tips; run the first tire-season pulse; stand up the refer-a-friend ask. Instrument the numbers you do not yet track.
Content web live with your site as the hub; social management and newsletter running; reviews and referrals compounding; first monthly review on your real margins.
Launch a care plan on the tire-swap anchor; mature the profile-driven upsell; scale the seasonal pulses; adopt the near-term AI moves that lift experience and efficiency.
Support the move to 4,000 to 5,000 sq ft and 7 to 14 staff, with demand and capacity growing together toward the goals you set.
We recommend starting with Content plus Engine, and adding the Growth tier when you are ready to put paid fuel behind tire season. Pick a tier, or let us walk you through it.